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Wednesday, June 24, 2009

London Eye - River Cruise

The London Eye campaign continues this month with two more ads breaking...

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Working again with frank the agency, 'River Cruise' is currently running as press ads whilst 'Set out Below' can be seen as 48 sheet posters on the London Underground.

Nigel recalls... 'River Cruise was shot from the stern of a rib. Not only did we require cracking light around 6pm but also for Big Ben to be visible at our selected position on the river, we needed this great light to coincide with the position of the tide. Couple this with a copy deadline of ten days, a cruise boat on a specific timetable, a 6 meter tidal range and the good old British weather, the challenge was on!'

'Set out Below' was shot over three gloriously sunny days in May and features 10 famous London landmarks as seen from the West to the East of the Capital. Each element was shot in the same lighting conditions and then carefully assembled in retouching!

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